Xiaomi Eco-Chain Enterprise Goldsmith completes a new round of financing, Qingtong Capital serves as exclusive financial advisor

"Securities Daily" reporter learned that recently, "Gold Smith", the creator of home smart fitness brand and walking machine, announced that it has completed a new round of financing. The investors are Cathay Pacific Ventures and Zhongtai Securities, and Qingtong Capital is acting as the exclusive financial advisor.

"Goldsmith" founder Jing Zhifeng said that this round of financing will be mainly used for the research and development of new smart IOT products such as second-generation walking machines, treadmills, and exercise bikes; home fitness content and curriculum development; expansion of sales channels and strengthening of the brand; optimization Supply chain system and other aspects.

According to public information, "Gold Smith" was established in Beijing at the end of 2015 and joined the Xiaomi ecosystem in 2016. In cooperation with the Xiaomi ecological chain team, after nearly two years of hard work, "Gold Smith" released the first product "WalkigPad walking machine" on the Xiaomi Youpin crowdfunding platform in April 2018. A whole new category has been created in the field of equipment.

Jing Zhifeng explained, "The pace of life in the information age is fast. The'WalkingPad' allows users to exercise with scattered time, and they can be placed in front of the TV to play while exercising. In this era of seizing time, it saves users time. In addition, the "WalkingPad walking machine" has the obvious advantages of being light, thin and small due to its original 180° folding structure, which greatly saves the family space and solves the problem that the fitness equipment takes up the family space and is not easy. Pain points such as storage, low appearance, and disturbing people during use."

As the exclusive financial advisor for this round of financing, Qingtong Capital CEO Qiao Jianhua said: [Qingtong Capital pays attention to consumer brands under the general health trend. With the popularization of the concept of home fitness, products with cost-effective and multi-scenario adaptation will be more popular. And Compared with traditional treadmills, the walking machine independently developed by "Gold Smith" has made large-scale sports equipment home and home appliances, greatly reducing the threshold for use. In addition, "Gold Smith" relies on the Xiaomi ecological chain to expand online and offline channels. A series of home sports equipment is being developed around the'WalkingPad' and'Xiaojin' brands."