Under the 5 trillion dividend, Huawei Xiaomi may conduct a new round of PK on the smart fitness track

Although there are still more than 100 days left in the balance of 2021, there have been too many emerging things that are enough to enter a full-year inventory or even a 10-year inventory in this non-trivial year. Among the many names of new consumption, new energy vehicles, meta-universe, NFT...the smart fitness is also the one that cannot be ignored. After all, with the support of the "National Fitness Program" and "Technology Empowerment", it seems that there is nothing more than this. It's a more healthy track.
Especially since the "National Fitness Program (2021-2025)" was officially launched within one month, with the inspiration of the 5 trillion dividend, not only KEEP and Yuedong circle are coming, but also Huawei, Xiaomi, and Baidu. What is the magic of smart fitness, which can attract almost all related forces?
The best players from all walks of life are sitting down one after another, the "Hundred Mirrors War" has been worthy of the name
Let's take the time back to the end of October 2020. FITURE launches the Magic Mirror Exclusive Edition, becoming the first smart fitness mirror product in the domestic market in a strict sense. Then, in just half a year, the track has emerged with familiar or unfamiliar names such as JJMirror, Gudong FITMORE, Le Ke LITTA, YUPP, Yijian, Wanda Kang, etc. Counting those who have not yet made their name in the arena, there are dozens of different fitness mirrors circulating in the market at a time. Some people call it the "Hundred Mirrors War", and some people say, "Everyone here. It's all IQ tax."
In the face of such arguments from public opinion, in the last 2-3 months, the battle for being named in advance seems to have accelerated its rectification of its name. First, 618 won the first battle. Xiaomi, Huawei, Baidu, HKUST Xunfei, Haier are about to join the battlefield, and even this famous list can be longer. Then more new names came, such as Sujing, Numerical Gravity, Boiling Moment, TIFIT... and then the old world of fitness circles finally couldn`t sit still. Yuedongquan launched three products in one go, and KEEP is more general than the size. The patents of four different fitness mirrors were disclosed. Even the friends in the overseas market are not far behind. Following the three mirror brothers Mirror, Tonal, Tempo and the unique European VAHA, the Japanese market has also been taken by Fitness Mirror under the 1/3 Group.
Just when everyone was confused about the mirror so much, and there are a few easy to use mirrors, a "Hengping review of the most complete fitness mirror in the entire network" published by Jifeng.com appeared. It is understood that the media spent more than 50,000 to purchase 7 smart fitness mirror products that are currently on the market, and competed and scored one by one from the perspectives of hardware, courses, coaches, and AI, and finally passed the various projects. The scores are added to get the ranking of these 7 fitness mirrors. In the end, FITURE Magic Mirror's flagship version ranked first with its excellent comprehensive strength, overwhelming competing products including Wanda Kang and Gudong FITMORE.
Manufacturers who do not do well in product experience are destined to take the lead
In the entire Hengping review, FITURE Magic Mirror, JJMirror, Gudong FITMORE, YUPP, Le Ke LITTA, Yijian Magic Mirror, etc., as the most popular products on the market, have been PKed item by item. It`s worth noting that the most expensive one of the 7 products is not the FITURE magic mirror that the media said "too expensive not to buy", but the smart fitness mirror owned by Yijian. This product is priced at 7499 yuan. But only ranked 6th in the score. Considering that there are also TIFIT smart fitness mirrors priced as high as 9,999 yuan and Yue moving circle fitness mirrors 40,000 yuan on the market, are these mirrors really worth it? Can't help but be suspicious.
Since its inception, smart fitness mirrors, as a new category of products, have been controversial around its price and experience. For example, the views of "the price is too high", "features are tasteless", and "not smart" are the most representative voices of doubt. . In this "the most comprehensive review of the entire network" conducted by Jifeng.com, the "pricing mystery" of the fitness mirrors certainly cannot be completely solved for us, but after the real experience of the competition, who is doing it seriously? The product and who is the "IQ tax" is actually obvious. Specifically, in the four major sectors of hardware, courses, coaching, and AI, apart from the fact that hardware can be quickly distinguished through data comparison and appearance comparison, courses, coaching, and AI all require specific experiences. The comparison results.
After the comparison of product experience, the advantages of FITURE Magic Mirror are still quite obvious. Not only does it rely on thousands of courses, it is the largest number of fitness mirror courses in all participating fitness mirrors, but there are also top-level coaches in the industry in its team. The production course has created a content factory with Hollywood film and television production specifications. However, in terms of AI, fitness mirrors still have a lot of room for improvement. It is as strong as FITURE that has not yet achieved the AI interactive function coverage of every class, not to mention the JJMirror that claims to be smart without AI function. It is also understood that Lululemon's genuine Mirror is starting to expand its market. The first stop is Canada. Once the Chinese market enters the agenda, I am afraid that the first thing they will destroy is this "cottage manufacturer".
In the last 100 days of 2021, what we can expect is that the fitness mirror market will definitely undergo dramatic changes with the official entry of manufacturers such as Xiaomi, Huawei, and KEEP. According to news, Xiaomi may launch a low-cost fitness mirror product for young people on the eve of Double Eleven, which is intended to lock the market price in one fell swoop. By then, with the unprecedented fierce competition in the market, those manufacturers that sell dog meat or reduce quality by selling sheep's head may be the first to get out, and the conscientious brand that can persist to the end must be a conscientious product.