The title of "the king of price wars" fits Xiaomi's head perfectly.
It can be said that Xiaomi has a strong sense of smell for the market with high profits & asymmetric information, and can always unexpectedly launch "price-cut" products that are friendly to the people in a certain field, so that there is a saying in the author's circle:
"I don't know what brand to buy, just buy Xiaomi"
The king of price wars! Xiaomi's top 10 products that penetrate the bottom line of the industry
From the first
Xiaomi Mobile Phone to today's ad-free TV, Lei Jun has created too many myths. Although the reputation is mixed, at least people have done it. Today, I will not tell you what Lei Jun is leading, and I will take a look at the few mythical products that "break down the bottom line of the industry" that Xiaomi has launched.
The king of price wars! Xiaomi's top 10 products that penetrate the bottom line of the industry
Mi 12 Pro (full Netcom/5G version)
Product Overview|Picture(1)|Parameters|Quote|Review
Touching cakes are like S parents. Whose cake did Xiaomi touch?
01
Mi Band -- Without Mi, who knows a bracelet in China?
The
Smart Bracelet market started with Jawbone's UP, and was highly praised by a vote of foreigners such as Obama, and it has set off a trend of bracelets abroad. However, the domestic bracelet market is actually not disturbed. It was not until 2014 that the birth of Xiaomi, 37 degrees, bong and other bracelets brought a wave of bracelets.
In the domestic bracelet field, Xiaomi initially despised the lower end of the chain. As the saying goes, "Wearing Xiaomi looks down on the small brand of the Shenzhen factory, wearing 37 degrees looks down on Xiaomi bracelets, and wearing bong looks down on all of you." To put it plainly, or The technology is not good. However, the
Xiaomi Mi Band is absolutely cheap, and the price of 79 yuan now seems to be very conscientious! Thinking of the original bong bracelet 699, Xiaomi immediately dropped the price to 99, how can people not admire Xiaomi's bargaining technology?
The king of price wars! Xiaomi's top 10 products that penetrate the bottom line of the industry
Mi Band 1 generation
However, is Jin Lin a thing in the pool, it will transform into a dragon in a storm. The Fengshui millet turned 37 degrees to death and waited for Huawei and other major manufacturers to enter the game. However, Xiaomi has always insisted that "a little progress is a small step to victory", and this year it also launched the Mi Band 6.
Comparing with other bracelet products, you will find that other people make watches under the name of smart bracelets, only Xiaomi makes bracelets honestly... The price of 229 yuan of Mi Band 6 currently seems to be in the middle of the industry, but Xiaomi Relying on this industry benchmark product, it defeated Apple and ranked first in the world's wearable device rankings.
It can be said that Xiaomi is the only one in the field of bracelets.
Smart wearable device shipments in the second quarter: Xiaomi surpasses Apple and leads the world
Mi Band 6 1.56-inch full track running screen, blood oxygen detection, 30 professional sports modes
Mi Band 6 1.56-inch full track running screen, blood oxygen detection, 30 professional sports modes
Jingdong Mall 229 yuan
Enter to buy
02 Xiaomi wireless
Vacuum Cleaner -- Dyson can't beat, I can't beat you yet?
Speaking of vacuum cleaners, then I have to mention Dyson, the boss of vacuum cleaners. People's technology is there, it's awesome! But Xiaomi is willing to bite the bones. From the
Mijia Vacuum Cleaner 1C in 2019 to the Mijia wireless vacuum cleaner K10 last year, Xiaomi is constantly testing the bottom line in the vacuum cleaner field.
The king of price wars! Xiaomi's top 10 products that penetrate the bottom line of the industry
The Mijia wireless vacuum cleaner K10 has a motor speed of 125,000 rpm like the Dyson V10, and the suction power is 20AW higher than the V10. The battery is 400mAh higher than the V10, but the price is only 1499, which is 2500 yuan cheaper than Dyson. How many people felt that when they bought a V10, it was 2500 less than 0?
However, the price alone is definitely a rogue. Although the performance of the Mijia K10 is slightly better, the actual effect is that Dyson slightly wins. This is of course related to the positioning of the product! However, although the Mijia K10 can't beat Dyson, it teaches a lesson for other brands at the price of 1,000-3,000 yuan. The name of the course is: I can't beat Dyson, can I still beat you? Hanging, really hanging...
The king of price wars! Xiaomi's top 10 products that penetrate the bottom line of the industry
1000-3000 Who else is going to fight?
Mijia
Handheld Wireless Vacuum Cleaner K10
Mijia handheld wireless vacuum cleaner K10
Jingdong Mall 1399 yuan
Enter to buy
Mijia handheld wireless vacuum cleaner K10 Pro intelligent automatic suction adjustment, anti-winding patented floor brush, 150AW lasting suction power, color high-definition display
Mijia handheld wireless vacuum cleaner K10 Pro intelligent automatic suction adjustment, anti-winding patented floor brush, 150AW lasting suction power, color high-definition display
Jingdong Mall 1999 yuan
Enter to buy
03
Mi TV-Big is really big, cheap is really cheap
For users who have no special requirements, the bigger the better. Of course, everyone knows the TV Bull X of a certain game console brand, but how expensive is it?
If you want a cheap and big bowl, you have to admire Xiaomi. Millet produced OLED TVs that year, whether it`s 55-inch or 75-inch, the price can be 30% cheaper than Hisense, and 50% cheaper than a certain star, so you`ll be done. Now you go to Jingdong to search for a 50-inch TV. Among the first 5 products found, 4 are all Xiaomi products, and the price is still cheap. In other words, in the TV field, Xiaomi is equivalent to China in the computer field. The price will be cut by half for you, and then you will be defeated with rich marketing experience...
The king of price wars! Xiaomi's top 10 products that penetrate the bottom line of the industry
If you want to say that the Mi TV panel is not good and the technology is not good, then Xiaomi has to refute it now: Xiaomi has a transparent TV, does your brand have it? It's really not good. I sell 3399 for 70-inch 4KHDR. Can your brand do it? Again, Xiaomi can stop watching TV commercials at the end of the year. Can your Internet brands?
At this time, even if Xiaomi TV is a foundry, people have to say: It's really fragrant.
The king of price wars! Xiaomi's top 10 products that penetrate the bottom line of the industry
Of course, compared to the situation where other brands are often out of stock, Mi TVs are basically in stock at the beginning. In addition to the gimmick product of Transparent TV, others can still be bought, at least not like Xiaomi phones: no stock.
The king of price wars! Xiaomi's top 10 products that penetrate the bottom line of the industry
Redmi Smart TV A55
Redmi Smart TV A55
Jingdong Mall 1999 yuan
Enter to buy
04 Xiaomi air purifier-you want 6000, I only want 1500, no one can use it!
This thing of empty net, used to spend the most money to enjoy the best air, 6000 blueair have to start with pain. And what about Xiaomi? Xiaomi air purifier pro1599, the price is less than 30% of blueair, and the filter element is more than twice cheaper than blueair.
Of course, some people say that it is not appropriate to compare the blueair of IQAir and AO Smith with the low-end product Xiaomi, but have you ever thought about it, just buy two sets at a time for purification at the price of 1500, and both are better than these. High-end goods are cheap...
Interests are related, so I dare not say more. Different people have different opinions.
